Environment Design II
Concept Statement
My objective in this project was to design a Jeni’s ice cream shop that met all the needs and goals of the client, but also would guide costumers through an unforgettable ice cream experience. In previous studies I experimented with in-ground, descending spaces, which would create a sense of mystery and exploration.
I kept the color scheme for the building simple. I used white walls, stainless steel counters, tables, and chairs. I kept the orange from the original Jeni’s logo to accent the space. I used the orange to communicate visually the progression of activities throughout the space.
I kept the color scheme for the building simple. I used white walls, stainless steel counters, tables, and chairs. I kept the orange from the original Jeni’s logo to accent the space. I used the orange to communicate visually the progression of activities throughout the space.